Not available for this role
Login
Sign in with your email and password.
After signing in, the menu shows only the screens your role can use.
How a month works
Every screen supports one simple cycle that repeats each month.
1
Enter the numbers
Owner or Contributor
Type each KPI's value for the month into one grid, with a comment or evidence link where useful.
2
The score is calculated
Automatic
Each KPI is measured against its target, rolled up into pillars, and combined into the score out of 100.
3
Review the picture
Owner
Read the dashboard, open a pillar, then a single KPI to see its trend and where it is heading.
4
Act and share
Owner
Handle unusual spikes, adjust targets for the months ahead, lock the month and download a report.
…and next month, the same cycle starts again.
What the score is made of
29 KPIs grouped into 5 pillars. The pillar weights add up to 100, and the Owner can adjust them.
30Brand Awareness
25Brand Authority
20Audience Engagement
15Community & Advocacy
10Business Impact
Two kinds of KPI: growth KPIs are measured against last month (for example, +10% subscribers), and count KPIs are measured against a monthly number (for example, 1 podcast episode).
Who uses it
Everyone signs in with their own email and password. There are two roles, and the brand always keeps at least one Owner.
Owner
Ratiesh
- Sees the overall Brand Health Score
- Enters and edits monthly numbers
- Sets up KPIs, weights and targets
- Reviews spikes, reads the change log, downloads reports
- Adds team members and manages brand settings
Contributor
Ashutosh, Himani
- Enters the monthly numbers
- Sees every pillar and every KPI, including their full history
- Does not see the overall Brand Health Score
- Cannot change setup, targets, users or settings
The 14 screens
Sketches show the rough layout, not the final look. Switch the view to see which screens each role can open.
Show screens for
All 14 screens
Getting in
Signing in and managing your own account.
Not available for this role
Profile
Your own account details and role.
You can't change your own role. Only an Owner can, from the Users screen.
Seeing how the brand is doing
From the headline score down to a single KPI.
Not available for this role
Executive Dashboard
The month at a glance.
- Brand Health Score out of 100
- Each pillar's share of the score
- Every KPI's result, with a reason when one isn't scored yet
- Lock the month once it's final
Shows "27 of 29 KPIs scored" when some KPIs need another month of data. The score is never stretched to fill the gap.
Not available for this role
Pillar Detail
One screen for each of the 5 pillars.
- Every KPI in the pillar
- Its value, target and achievement
- A trend for each KPI
A KPI with no value shows a dash, never a zero.
Not available for this role
KPI Drill-down
The full story of one KPI.
- Actual results month by month (solid line)
- The target (grey line)
- A forecast if the current pace holds (dashed line)
The forecast appears after two months of data. It is a guide only and never changes the score.
Entering the numbers
The one screen the whole team uses every month.
Not available for this role
Monthly Data Entry
A grid of all 29 KPIs, grouped by pillar. Pick the month, type in the values, save.
- Add a comment or evidence link to any value
- Edit a value later if it was wrong
- Records who entered each number
A blank box stays blank; it is not counted as zero. Clearing a box removes that value. If a save fails, everything you typed stays on screen.
Not available for this role
Integrations
Connect YouTube and Instagram so their KPIs fill in by themselves each month.
- Connect or reconnect each account
- See when each last updated
- A clear warning when a connection has trouble
Built last, because Instagram access needs Meta's approval (2–4 weeks, outside our control). Until then, these KPIs are entered by hand.
Setting up the scorecard
Owner-only controls that shape how the score is worked out.
100
Not available for this role
Scorecard Setup
Decide how much each KPI counts.
- Adjust KPI weights, with a live total
- Switch a KPI on or off
- Choose the month the change starts
Can't be saved unless the active weights add up to exactly 100.
Not available for this role
Targets
Set what "good" looks like for each KPI: a growth % or a monthly count.
- Edit any KPI's target
- Choose the month the new target starts
Changes apply from the chosen month onward. Past months, and any month already locked, keep the targets they had.
Not available for this role
Spike Review
Handle one-off jumps, like a post going viral, so they don't distort the trend.
- Choose how sensitive detection is: low, medium or high
- Pick a fix: use last month, a 3-month average or the best of 3, with a preview
- Apply, replace or remove a fix
A fix only adjusts the starting point for the following month. The number that was entered is never changed.
Records and reports
What changed, and a copy to share.
Not available for this role
Change Log
A running record of setup changes.
- Who changed a weight, target, KPI status or spike fix, and when
- The old value, the new value and the month it takes effect
Only the KPIs that actually changed are listed, one line each.
Not available for this role
Reports
Download a month's report to share.
- Pick a month, then create a PDF or Excel file
- See past reports and download them again
- Each report shows whether it's ready
Report numbers always match the dashboard exactly, because both come from the same calculation.
Team and brand
Who has access, and how the brand is named.
Not available for this role
Users
Manage the team's access.
- Add a team member with their own login
- Make someone an Owner or a Contributor
- Deactivate someone who has left
The last remaining Owner can't be removed or downgraded, so the brand is never locked out.
Not available for this role
Settings
The brand's details.
- Change the brand name shown across the app
The brand's account details are shown for reference and can't be edited here.
Rules that hold on every screen
These keep the score honest and trustworthy month after month.
The past stays as it was
Changing a weight or target never rewrites earlier months, so your trend line always reflects what was true at the time.
Blank is not zero
A missing number sits out of the score instead of dragging it down, and the dashboard says how many KPIs were scored.
One set of numbers
The dashboard, pillar pages, drill-downs and reports all use the same calculation, so they always agree.
Locked months
Once the Owner locks a month, a snapshot of its score and the numbers behind it is saved and can't be overwritten.
Every setup change is recorded
Weight, target, KPI and spike changes are logged with who made them and when.
Access is checked every time
What each role can see and do is checked on the server, not just hidden in the menu.